Brand & Website Redesign
Complete brand identity overhaul and website redesign for a modern, professional look.
Project Overview
Verde Living is a sustainable home goods company that needed a complete brand overhaul and website redesign. Their existing brand felt outdated and didn't reflect their premium, eco-conscious positioning. We delivered a complete rebrand including visual identity, messaging, and e-commerce website.
The Challenge
The sustainable products market is growing rapidly, and Verde Living needed to stand out. Their old website had poor mobile experience, weak storytelling, and didn't effectively communicate their sustainability mission. The brand felt generic among a sea of green-washed competitors.
Our Solution
We developed a brand strategy rooted in authenticity and transparency. The visual identity uses earthy tones with modern typography. The website features: - Immersive storytelling about material sourcing - Carbon footprint calculator for each product - Subscription model for recurring deliveries - Instagram-integrated shoppable gallery - Impact dashboard showing environmental savings
Key Results
Within 3 months of launch, organic traffic increased 250%. Average session duration doubled to 4 minutes. Conversion rate improved from 1.2% to 3.8%. The brand earned press coverage in 3 major sustainability publications.
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